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One Umbrella Marketing Articles. (let us know what you think)
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A few topical articles below for you:
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Top 5 Ways to Create Amazing Tradeshow Traffic in Your Booth. Tradeshows can be a make or break time of year, especially in this economy. Take the time to follow industry best practices and you can make this year's tradeshows among your best yet. |
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Branding: A.K.A. WHOOO are you? Your company as a brand. Think about it. How are your products different from the competition…Really? Does your branding say so? Your company and products are constantly evolving and your once rock solid brand might currently be disjointed and send a confused message to your customer. Or, more accurately, your former customer. Your online and printed identity, packaging, distribution and pricing should all be in sync with your product to sing the same branded song. |
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Customer Loyalty: Increase your fan base! You know they're there; your fans, your supporters, your sweet spot. Put them in a club and make them feel special. If you do, they'll reward you with more frequent purchases and word-of-mouth buzz. Even if you consider yourself a superb marketing executive, you are more than likely unaware of the fluctuation of your company's loyal customer base or the specific reasons why it changes. With a loyalty club you can gauge, analyze and poll your loyal customers 'til your heart's content. They like it. It makes them feel special and part of the brand.
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Social Media: Everything You Always Wanted to Know At One Umbrella Marketing we’ve been getting a steady stream of questions regarding social media from small business owners to Marketing VPs. They’re all asking very similar questions…do we need a Facebook page? Do we need a Twitter account? Do we need a YouTube channel? Do we need all of those things… and if so how do we aggregate them into one user interface? |
